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  Content Marketing! Can't stop seeing or hearing about it everywhere, can you? Sounds like some complex concept that can make your business a powerful, money-minting machine. No, it's not that complicated. Yes, it can do a lot for your business. For starters, what's content marketing? Content marketing is creating, publishing and promoting relevant, useful content to a defined audience to build a relationship with them - with the ultimate aim of turning prospects to customers. It can also be defined as using storytelling to sell a product. Content marketing however, is a long-term strategy and the goal is to build a solid relationship with your customers. This is what easily separates content marketing from traditional advertising.  The attention and relationship with your customer is prioritized over just selling. For most businesses, the goal of content marketing for them is to: Increase brand awareness Achieve better SEO rankings Engage with their audience Increase cust

Herbal Medicine is used to describe products made from plants that are used to treat diseases and maintain health. It is important to know that a lot of drugs are derived from plants in which the active ingredients are extracted and made into drugs following certain regulations and standards.  Examples of such drugs are morphine from the Opium Poppy ( Papaver somniferum ). Aspirin (salicylic acid) from Salix alba (white willow). In Nigeria however, herbal medicine is a mixture of unregulated and regulated plant-derived medicines. The most popular forms of these medicines are liquid products made from a combination of different roots and herbs. A lot of these drugs are recognised by their brown or greenish colour, awful smell and repugnant taste. Especially the taste! Herbal medicine is usually touted to be a miracle remedy, with ability to cure all kinds of ailments. Which is where the problem mostly is. A lot of them have no definite dose, and are taken for more than one kind of ai

There are two main things that can have a profound effect on self confidence: Money Looks And a third one that many don't realize: HEALTH - both physical and mental. Look at ads selling beauty and fitness products. A lot of them offer products that promise to build or restore your confidence. It is usually said explicitly or heavily implied. That's how much of our self confidence we attach to our looks. Anti-acne ad... see the C-word written boldly What about money? It's self deceit to ignore the ways money improves our self confidence. Money-boosted confidence manifests in many ways: Walking boldly into a restaurant or store to order without questioning your pockets, Boldly approaching the woman of your dreams, Being choosy about projects to work on because money isn't a problem, etc. I mean, how many times have you imagined being able to do these things? The problem is, we don't want to derive our confidence from money and looks. Those are transient. What happens

National Arts Theatre, Lagos. New to Lagos City? Looking for fun activities to engage in while you're here? Not to worry, it shouldn't be hard because Lagos is the commercial and fun hub of Nigeria. Infact, your main problem will be choosing from many activities to engage in. In this post, I'm going to show you five things you can do(for a start) when you're in the city.  1. Visit the beach Lagos is a city surrounded with many beaches which are ideal for picnics, beach sports and general relaxation. Feel free to get enchanted with the beautiful sand, the trees and vibrant water.  Some of the most popular beaches are Kuramo, Barracuda, Eleko and Tarkwa beaches. These beaches of course have recreation centers, bars, restaurants and other fun activities to keep you occupied. A heads up though : if you go during weekends or public holidays, be prepared for the crowd. 2. Shop at the local markets Markets like the popular Balogun and Idumota markets are the easiest ways to ge

Credit: Getty images Anorexia nervosa is psychatric condition. It is characterized by restricted food intake to prevent weight gain due to the fear of becoming fat. People suffering from anorexia are called anorexics. Anorexics have a very distorted body image and have an irrational fear of gaining weight.  They are fixated on getting thin and believe they are heavier than they are. Worse still, some of them are in denial about their condition. This leads them to take extreme measures to keep their weight under control. Some of the weight control measures they employ include: vomiting, abusing laxatives and strict dietary restriction. Anorexics appear gaunt and have a preference and admiration for thinner bodies. You may find them talking about or searching pro-ana (ana being a term for anorexia) or thinspo (thin inspiration) sites. These sites are filled with images of anorexics and offer tons of (dangerous) advice and tips on how to stay thin. Anorexia has life threatening consequenc